On January 26, 2017, members of a local community video production team shot a short video about the benefits of orange-fleshed sweet potato. The video was shot in the department of Koungheul within the Kaffrine region and starred actors who are respected members of the community. The production team was comprised of local SPRING/Senegal partners including local radio station Radio Bambouck 92.1FM. This activity took place as part of SPRING’s social behavior change communication (SBCC) approach which involves training local partners to produce videos promoting nutrition and hygiene best practices. These videos are then disseminated to the broader community by trained mediators.