National Communication Strategy for the Promotion of Vitamin A in Cambodia, October 2008 – November 2010

Vitamin A deficiency is a serious public health problem among women and children in Cambodia. The 2005 Cambodia Demographic Health Survey reported that only 35% of children aged 6-59 months received vitamin A in the past six months and 27% of women received vitamin A post-partum. This communication strategy for promotion of Vitamin A in Cambodia was developed by the Cambodian Nutrition Working Group. The coordinated plan includes the development of a National Communication Strategy for Vitamin A Supplementation to re-energize vitamin A communication strategies and activities and ensure nationwide coverage of consistent messages and materials.