Can Word of Mouth Drive Food Fortification?

Although Nigeria has had a mandated food fortification policy since 2002, a study last year concluded that only 30 percent of products in markets contained required levels of micronutrients. This prompted the Global Alliance for Improved Nutrition to partner with Maverick Equinox on social marketing for the promotion of fortification-related messages through radio, SMS, banners, billboards, and live market events.  

June 2015