Consumer Acceptance of Biofortified Iron Beans in Rural Rwanda: Experimental Evidence

Iron-biofortified varieties of commonly consumed staple crops have the potential to contribute to the daily iron requirements in diets and thus reduce iron deficiency among children and women in developing countries. This working paper from HarvestPlus, examines the consumer acceptance and willingness-to-pay for two iron bean varieties in Rwanda: red iron bean and white iron bean. The findings from this study could inform the design of efficient delivery and marketing strategies for iron bean varieties in Rwanda.

March 2015