This ACDI/VOCA webinar focused on the influence of social and behavior change research in the market systems context, utilizing case studies to demonstrate its significance. One case study example examines fertilizer purchases by Kenyan farmers and demonstrates the effect of program interventions designed based on research surrounding this behavior. Keynote speakers Lucho Osorio and Lenette Golding emphasized how understanding a behavior and its motivators can inform market systems development and related programs—often predicting their success or failure. Parts 1 and 2 of the presentation, as well as the panel discussion, are available for viewing at the link below.
ACDI/VOCA, May 2017