As part of the home fortification series, HF-TAG, in collaboration with UNICEF and the Centers for Disease Control and Prevention (CDC), hosted their sixth webinar, titled “Learnings from Madagascar: Using Market-Based Approaches to Increase the Reach of Micronutrient Powders.” Ietje Reerink presented on the Madagascar MNP project, discussing how and why a market-based approach was used, how social marketing approaches were applied, and lessons learned around scale-up. A recording of the webinar, as well as the Powerpoint presentation are available for viewing.
November 11, 2015