Local Markets for Global Health Technologies: Lessons Learned from Advancing 6 New Products

This article brings together six case studies, of programs using local markets to advance global health technologies. One study focuses on a fortified rice product rolled out in Brazil (Ultra Rice), including an interesting perspective on the product’s 15-year history. The authors highlight the importance of transferring fortification technology to local companies for supply sustainability and appropriate social marketing plans to ensure demand. A major take-home? Identify an array of local organizations that can own both supply and demand aspects well before a project exits.

Matthias, D.M., Taylor, C.H., Sen, D., Metzler, M. Global Health: Science and Practice. (May 2014) Vol. 2, No. 2, pp. 152-164.