In this community-based study, researchers used a behavior change communication approach to examine the effectiveness of “Trials of Improved Practices (TIPs)” on dietary and iron-folate intake during pregnancy in Varanasi, India. The TIPs based strategies included interpersonal communication, encouraging the active participation of family members, and promoting reminder materials in the home. Given the positive impact found in the study on hemoglobin levels, anemia reduction, weight gain, iron-folate compliance, and protein intake, the authors concluded that TIPs is an effective programmatic approach to improve the nutritional status of pregnant women.
PLoS One. 2015