Scopes of Work (SOW) including creative briefs

Scopes of Work (SOW) including creative briefs

Projects sometimes call in external individuals or firms to provide specialized services such as materials design/creation, managing mass and social media campaigns, or conducting formative research and analysis. Scopes of work and creative briefs help to ensure that both project staff and external consultants have clear mutual expectations of outputs, deadlines, costs, and approval authority.

Scopes of Work

  • Sample SOW for Developing a Project SBC Strategy (MS Word, 45 KB)
    This scope of work includes many of the activities that projects might hire external consultants or agencies to do as part of the process of developing  a  social and behavior change strategy. It can be adapted to multiple sectors and tailored to specific implementation contexts and project needs.
  • Sample SOW for a Creative Agency to Develop Media and Materials (MS Word, 76 KB)
    This scope of work guided a Ugandan creative agency in developing a social mobilization campaign for Uganda's National Advocacy and Communication Strategy to promote household nutrition practices during the first 1,000 days.
  • Sample SOW for a Media Firm to Manage Mass and Social Media Communication (MS Word, 103 KB)
    This scope of work was used by SPRING/Uganda to hire a media agency to support the implementation of the media component of a micro-nutrient powder communications campaign.

Creative Briefs

  • Template: Creative Brief (MS Word, 37 KB)
    This template guides development of a creative brief to ensure that communication materials are clearly linked to behavioral objectives for specific groups of people, and that they are clear, memorable, and persuasive.  It is suitable for materials across multiple sectors, from individual to national level.
  • Sample Creative Brief for Social Mobilization Media and Materials (Uganda) (MS Word, 73 KB)
    Creative briefs help ensure the creative process is grounded in evidence and good public health practice. This example involves radio spots and outdoor media as part of Uganda’s National Advocacy and Communication Strategy to promote household level nutrition practices during the first 1,000 days.