Social and behavior change communication

Briefs

Photo of a group of women in medical coats pointing to charts on a wall.

Seeing the Forest and the Trees: Systems Thinking for Better Nutrition in the Kyrgyz Republic

We developed this brief, which explores SPRING’s work in the Kyrgyz Republic, as well as a companion brief on our work in Ghana for designers and implementers of multi-sectoral nutrition...

Location: Kyrgyz Republic
Photo of three women smiling as they work a pump to fill a tub with water, a white bull stands to the left.

Seeing is Believing in Niger: Fourth Round of Data Collection

In this slide document, we present findings from a fourth round of data collection completed in May 2017 in Niger to measure the sustained effect of the community video activities. The...

Location: Niger
A man sits at a desk in a radio station. He is broadcasting.

The Impact of Radio on Nutrition-Related Knowledge Behaviors in Senegal

Starting in 2016, SPRING partnered with six local radio stations to produce and air 60-second spots on high-impact nutrition and hygiene practices.

Location: Senegal

News

Photo of a group of women.

SPRING Presents for International Women’s Day

SPRING presented at the 1,000 Days Advocacy Working Group Meeting on six years of work highlighting gender equity for improved nutrition.

Keywords: Adolescents, Agriculture, Gender, Communication, Nutrition-sensitive, Social and behavior change communication, Thousand days, Training, Women's empowerment
Close up image of adolescent boys and girls smiling at the camera.

World Health Organization Consolidates Recommendations to Improve Adolescent Nutrition

The SPRING project worked with the World Health Organization (WHO) to develop this guideline to help countries adopt and adapt evidence-informed interventions and improve adolescent...

Keywords: Adolescents, Social and behavior change communication, Multi-sector
Thumbnail image of the group photo of meeting attendees.

Engaging Stakeholders in Analyzing Findings and Developing Recommendations

In collaboration with UNICEF and the Nigeria Federal Ministry of Health, SPRING carried out an evaluation of the Community Infant and Young Child Feeding (C-IYCF) Counselling Package in...

Keywords: Community mobilization, Social and behavior change communication, Thousand days, Sustainability, Training, Maternal, infant, and young child nutrition, Integration, Infant and young child feeding, Stunting
Location: Nigeria
Image featuring icons accompanying the text: Planning and implementation of the C-IYCF Counselling Package, Skills and knowledge of health workers and community volunteers, maternal knowledge, attitudes and practices, and factors that enable or limit impact of the C-IYCF Counselling Package.

Sharing the results of the Nigeria C-IYCF Counselling Package Evaluation

On January 31st, 2018 SPRING staff and consultant, on behalf of the study team, shared the findings from the evaluation of the C-IYCF Counselling Package in Nigeria with partners at the...

Keywords: Social and behavior change communication, Communication, Maternal, infant, and young child nutrition
Location: Nigeria
A graphic representation of a woman cleaning a yard of animal feces, disposing of the feces responsibly, and washing her hands with a tippy tap.

How to Make “Good” Better: The Science of Improving Program Impact

SPRING co-facilitated a session on implementation science with GAIN and the Society for Implementation Science in Nutrition at GWU’s Global Health MiniU in September 2017.

Keywords: Agriculture, Clean household approach, Community mobilization, Enteropathy, Handwashing, Nutrition-sensitive, Nutrition-specific, Social and behavior change communication, Water, sanitation, and hygiene
Location: Kyrgyz Republic, Sierra Leone
Photo of farmers, close up, working in the ground with his hands, behind him, two men are tilling the ground, tools held high to swing down into the grass. Photo credit: Feed the Future.

Accelerating Behavior Change: It Takes A Village- Of Practitioners!

Key stakeholders explore SPRING’s newest training, Accelerating Behavior Change for Nutrition-Sensitive Agriculture.

Keywords: Agriculture, Communication, Nutrition-sensitive, Social and behavior change communication, Training
Chargé d'Affaires Alan Meltzer discusses SPRING’s community approach with project staff and volunteers before the household visit.

U.S. Embassy Chargé d’Affaires Visits SPRING Site in Jan-bulak Village of Kyrgyz Republic

Chargé d’Affaires Alan Meltzer observed SPRING activities in Jan-Bulak village where he joined a home visit with a community volunteer to discuss important nutrition topics with a young...

Keywords: Social and behavior change communication
Location: Kyrgyz Republic
Image displaying a cascading stack of the front pages for the three articles.

SPRING Publishes a Series Exploring Experiences and Lessons Learned for Operationalizing Micronutrient Powders

Key participants of the Micronutrient Powders Consultation wrote a series of three articles to discuss and elevate the literature on micronutrient powder implementation research.

Keywords: Micronutrient, Anemia, Communication, Social and behavior change communication, Gender, Health systems, Maternal nutrition, Supplementation, Training
Photo: SPRING/Senegal’s Agriculture/Markets Officer, Mamadou Ba, holds up a photo of one of the cereal processing units that SPRING helped install in communities.

Celebrating 18 Months of Implementation: SPRING/Senegal Holds Close-out Ceremonies in Kaolack and Dakar

SPRING/Senegal organized two close-out ceremonies in Kaolack and in Dakar to showcase 18 months of implementation in the areas of nutrition-sensitive agriculture, SBCC, gender, and WASH.

Keywords: Agriculture, Gender, Social and behavior change communication, Water, sanitation, and hygiene, Nutrition-sensitive
Location: Senegal
A group of artists gathers around the trainer who is demonstrating how to trace an image.

SPRING Hosts Photo-to-Illustration Workshop in Guinea

This workshop provided guidance on developing high-quality visuals for partner organizations in Guinea and Sierra Leone.

Keywords: Communication, Infant and young child feeding, Maternal, infant, and young child nutrition, Social and behavior change communication, Training
Location: Guinea, Sierra Leone

Videos

Image taken from the video of two animated children eating healthy and unhealthy meals.

Junk Food (Kyrgyz)

SPRING/Kyrgyz Republic works with media partners and the Ministry of Health to develop and share videos on key nutrition messages across the country. This animated video contains key...

Keywords: Essential nutrition actions, Social and behavior change communication, Dietary diversity, Maternal, infant, and young child nutrition
Location: Kyrgyz Republic
Image of an animated clock with different foods circling around it.

Junk Food (Russian)

SPRING/Kyrgyz Republic works with media partners and the Ministry of Health to develop and share videos on key nutrition messages across the country. This animated video contains key...

Keywords: Essential nutrition actions, Social and behavior change communication, Dietary diversity, Maternal, infant, and young child nutrition
Location: Kyrgyz Republic
Animated image taken from the video showing a happy family outside their clean latrine and tap.

Clean Latrines (Kyrgyz)

SPRING/Kyrgyz Republic works with media partners and the Ministry of Health to develop and share videos on key nutrition messages across the country. This animated video contains key...

Keywords: Water, sanitation, and hygiene, Clean household approach, Essential nutrition actions, Social and behavior change communication
Location: Kyrgyz Republic
Image from the video showing two animated figures cleaning a latrine.

Clean Latrines (Russian)

SPRING/Kyrgyz Republic works with media partners and the Ministry of Health to develop and share videos on key nutrition messages across the country. This animated video contains key...

Keywords: Water, sanitation, and hygiene, Clean household approach, Essential nutrition actions, Social and behavior change communication
Location: Kyrgyz Republic
Photo of a group of women and men gathering to look at a flyer on handwashing.

Community Media for Nutrition Social and Behavior Change: Learning from the SPRING Project

This video highlights learning and experience from SPRING's diverse community media portfolio through four key principles with examples of each principle in action, using various types of...

Keywords: Social and behavior change communication, Community media
Location: India, Burkina Faso, Niger, Senegal, Guinea, Ghana, Uganda

Galleries

Photo of two women writing notes at a table: The study team presented the implementation process, environmental and contextual factors that enabled and limited success of the Package, outcomes from training health workers and community volunteers in the Package, and impact on maternal knowledge, attitudes, and practices.

Analyzing Findings and Developing Recommendations with Stakeholders in Nigeria

In collaboration with UNICEF and the Nigeria Federal Ministry of Health (FMOH), SPRING carried out an evaluation of the Community Infant and Young Child Feeding (C-IYCF) Counselling Package

Keywords: Social and behavior change communication, Maternal, infant, and young child nutrition
Location: Nigeria
A couple talks to a visitor about growing Indian spinach. The couple explains that their Indian spinach sells quickly in the market. Consumers know how the spinach is grown and that the plant is nutritious. Photo credit: Sarah Hogan, 2017

Growing Spinach for Nutrition: Nutrition-Sensitive Agriculture Community Video in India

Under the UPAVAN project, SPRING and Digital Green create community videos promoting nutrition-sensitive agriculture practices in Odisha, India.

Keywords: Agriculture, Dietary diversity, Communication, Complementary feeding, Nutrition-sensitive, Maternal, infant, and young child nutrition, Nutrient-dense crops, Handwashing, Infant and young child feeding, Water, sanitation, and hygiene, Social and behavior change communication
Location: India
The video development team watches as a neighbor explains benefits of poultry raising for the family, “Small scale poultry farming at home can be beneficial for you and it can meet your short term financial needs.” Photo credit: Sarah Hogan, 2017

Benefits of Chicken Raising: Nutrition-Sensitive Agriculture Community Video in India

Under the UPAVAN project, SPRING and Digital Green create community videos promoting nutrition-sensitive agriculture practices in Odisha, India. This community video shows neighbors...

Keywords: Agriculture, Dietary diversity, Communication, Complementary feeding, Food security, Handwashing, Infant and young child feeding, Water, sanitation, and hygiene, Social and behavior change communication
Location: India
Photo: SPRING/Senegal nutrition advisor, Mariam Sy, speaks to guests about SPRING’s accomplishments in nutrition, gender and hygiene at one of the stands set up to showcase project achievements.

SPRING/Senegal Celebrates End of 18 Months of Implementation with Close-out Ceremonies in Kaolack and Dakar

SPRING/Senegal organized two close-out ceremonies to mark the end of 18 months of implementation – one in Kaolack and one in Dakar. Both ceremonies showcased the project’s work in nutrition...

Keywords: Maternal, infant, and young child nutrition, Nutrition-sensitive, Social and behavior change communication, Gender, Water, sanitation, and hygiene
Location: Senegal

Reports

Photo of a gathering of women sitting in a circle with counseling materials sitting on the grass in the foreground

The Community Infant and Young Child Feeding Counselling Package in Kaduna State, Nigeria

The overall goal of this study was to determine the effectiveness of the Community Infant and Young Child Feeding Counselling Package when implemented at scale where the government was...

Keywords: Nutrition assessment counseling and support, Social and behavior change communication
Location: Nigeria
Photograph of a group of women in India using instructional cards

Using Farming Families’ Perspectives to Inform Recommended Priority Practices

By combining the power of traditional storytelling with low-cost technology, the SPRING project and Digital Green (DG) have developed a community video social and behavior change (SBC)...

Keywords: Social and behavior change communication, Community media, Community
Location: India
Cover photo: a woman holding her child sits on a bench talking with a man holding a pen and paper.

Sierra Leone: Barrier Analysis Survey on Fish and Pumpkin

SPRING, in collaboration with staff from HKI Sierra Leone, conducted four Barrier Analysis (BA) surveys in fifteen communities across three chiefdoms in Tonkolili District, Sierra Leone to...

Keywords: Fish, Barrier Analysis, Social and behavior change communication
Location: Sierra Leone
Cover photo: a mother in Sierra Leone bending down, carrying her infant child on her back as she uses a tippy-tap to wash her hands

Shifting Nutrition and Hygiene Behaviors in Sierra Leone Utilizing Trials of Improved Practices

The SPRING project, together with Helen Keller International (HKI), recently used Trials of Improved Practices (TIPs), a qualitative research methodology, to design social and behavior...

Keywords: Water, sanitation, and hygiene, Social and behavior change communication
Location: Sierra Leone
Cover photo: a group of several mothers and their children gathered outside by a tree. Photo by Souleymane Ouattara, Jade Video Production.

The SPRING Community Video Program in East Region, Burkina Faso

The SPRING project introduced a community media approach in Burkina Faso in February 2016 to reduce undernutrition. The goal of the SPRING pilot intervention in Burkina Faso was to...

Keywords: Community media, Social and behavior change communication
Location: Burkina Faso

Job Aids and Tools

Front cover [title] Photo-to-Illustration Guide A Resource for the Development of Health Communication Visual Materials [cover illustration] Foreground: a collage of nine illustrations of mothers with their children or by themselves. "USAID." SPRING logo”

Photo-to-Illustration Guide

This Photo-to-Illustration (PTI) Guide highlights a specific technique for creating high-quality illustrations through a process involving tracing a reference photograph and then scanning...

Keywords: Social and behavior change communication, Nutrition assessment counseling and support, Community media

Training Materials

Photo of about a dozen women with their children and several facilitators sitting outside in chairs for a mother-to-mother support group meeting in Ghana

Facilitator's Guide for Conducting Mother-to-Mother Support Group Monthly Meetings in Ghana

This guide is designed to be used with a mother-to-mother support group over the course of nine meetings.

Keywords: Social and behavior change communication, Support Groups
Location: Ghana

Success Stories

Photograph of several women and men looking at notes posted on a large bulletin board and having a discussion. Caption: "CHAIN partners reflect on joint activities they developed during a November 2016 workshop."

Finding a Shared Purpose: Strengthening Coordination and Collaboration for Improved Nutrition in Rwanda

SPRING worked with USAID | Rwanda to develop collaboration goals among CHAIN partners and prepared an analysis of the 11 partners’ existing work and monitoring and evaluation (M&E)...

Keywords: Water, sanitation, and hygiene, Social and behavior change communication
Location: Rwanda

Pages

Resource Review Summaries

The 2018 International Social and Behavior Change Communication (SBCC) Summit

The 2018 SBCC Summit highlights the essential role SBCC plays in catalyzing change and making progress toward the Sustainable Development Goals. This year, the conference will be hosted in...

Keywords: Social and behavior change communication, Anemia

The Role of Social Protection and Agriculture in Tackling Chronic Undernutrition

This guide reports on the learning that has emerged from the Transform Nutrition consortium's research examining the potential of the social protection and agriculture sectors in Bangladesh...

Keywords: Social and behavior change communication, Agriculture, Dietary diversity
Location: Bangladesh, Ethiopia

Triggering for Positive Behaviour Change in Nutrition

This technical brief provides an overview of community SBCC and triggering on positive nutrition and hygiene behaviours. It summarises some key insights and findings from Sustainable...

Keywords: Water, sanitation, and hygiene, Dietary diversity, Social and behavior change communication
Location: Zambia, Uganda

Integrated SBCC Programs: Key Challenges and Promising Strategies

This webinar held on September 25, 2017, provided an overview of key considerations when designing, implementing, and evaluating integrated social and behavior change communication (SBCC)...

Keywords: Social and behavior change communication

Facilitating Change: SBC and Market Systems Webinar

This ACDI/VOCA webinar focused on the influence of social and behavior change research in the market systems context, utilizing case studies to demonstrate its significance. One case study...

Keywords: Social and behavior change communication, Agriculture
Location: Kenya

CORE Group Global Health Practitioner Conference Spring 2017

CORE Group will host the Spring 2017 Global Health Practitioner Conference, Integrated Approaches: The Social and Behavior Change (SBC) Key to Community Health, on April 20 – 21, 2017 in...

Keywords: Anemia, Social and behavior change communication, Maternal, infant, and young child nutrition

Key Steps for Nutrition-Sensitive Social Protection

Secure Nutrition and the World Bank Group hosted author and IFPRI Senior Researcher Dr. Harold Alderman to outline the logic for prioritizing nutrition-sensitive programs in the current...

Keywords: Nutrition-sensitive, Social and behavior change communication

What’s My Status?: How Engaging 4,000 Households in a Nutrition Survey Encourages Behavior Change

Holly McKee, of Bioanalyt, tells of her experience supporting data collection to evaluate Helen Keller International’s Enhanced Homestead Food Production (EHFP) program in Indonesia. The...

Keywords: Social and behavior change communication, Anemia, Micronutrient
Location: Indonesia

Adapting Agriculture Platforms for Nutrition: A Case Study of a Participatory, Video-Based Agricultural Extension Platform in India

This study examines the feasibility of delivering maternal, infant, and young child nutrition behavior change communication through an innovative agricultural extension program serving...

Keywords: Maternal, infant, and young child nutrition, Social and behavior change communication, Agriculture
Location: India

Enhancing Linkages Between Healthy Diets, Local Agriculture, and Sustainable Food Systems: The School Meals Planner Package in Ghana

Positive monitoring reports and feedback from Ghana indicate that the School Meals Planner Package tool can be adapted for other countries to meet context-specific needs. The package...

Keywords: Social and behavior change communication, Agriculture, Food systems
Location: Ghana

The WEAI Intervention Guide and the Gender Integration Framework After Event Resources

The Intervention Guide for the Women’s Empowerment in Agriculture Index (WEAI) is a resource to help USAID missions and implementers design interventions for the domains of empowerment...

Keywords: Women's empowerment, Social and behavior change communication, Gender, Agriculture

Integrating Gender into Social and Behavior Change Communication

Health Communication Capacity Collaborative’s SBCC Implementation Kit (I-Kit), includes a step by step approach to integrate gender into an existing SBCC strategy or marketing kit. It is...

Keywords: Gender, Social and behavior change communication, Agriculture

How Do Social Protection Programs Address Nutrition Behavior Change? A Look at Interventions and Delivery Channels in World Bank Programming

World Bank’s SecureNutrition Platform convened a panel of five World Bank social protection projects in a seminar to discuss how they are incorporating social behavior change communication...

Keywords: Social and behavior change communication
Location: Mexico, Mali, Niger, Tanzania, Djibouti

Seeds, Stems, and Vines: Incorporating Biofortification into a Project

This SPRING webinar explored biofortification, with a focus on implementation and incorporating it into development projects. HarvestPlus experts explained their implementation process,...

Keywords: Fortification, Social and behavior change communication

ENGINE Project Intervention Documentaries

The ENGINE Project has launched a YouTube channel, with videos detailing its programs and explaining some of the outcomes of their nutrition-specific interventions, homestead gardening...

Keywords: Nutrition-specific, Social and behavior change communication

A 2-Year Integrated Agriculture and Nutrition Health Behavior Change Communication Program Targeted to Women in Burkina Faso Reduces Anemia, Wasting and Diarrhea in Children 3-12.9 Months of Age at Baseline: A Cluster-Randomized Controlled Trial

A program involving agriculture, nutrition, and health behavior change communication (BCC) is shown to improve child health and nutrition outcomes. This study reveals that an integrated...

Keywords: Social and behavior change communication, Anemia

Measuring and Monitoring Gender Behavior Change in Agriculture Programs

This event featured the CARE Pathways Program’s gender integration framework, and focused on how agriculture programs can apply the framework within their own projects. Event resources...

Keywords: Gender, Social and behavior change communication

Ag2Nut Community Call: Measuring and Monitoring Gender Behavior Change

The April Ag2Nut community call featured two new toolkits from CARE and Land O'Lakes for gender in agriculture, food security, and nutrition. The event explored new thinking in this...

Keywords: Gender, Food security, Social and behavior change communication

Understanding the ENA Framework

The document serves as a simple guide on how the overall ENA framework is conceived to incorporate nutrition into all available contact opportunities in the health sector and beyond, how to...

Keywords: Social and behavior change communication, Health systems