Social and behavior change communication


Illustration where a woman makes a purchase from a vendor

Participants’ work from SPRING’s Photo-to-Illustration workshop in Guinea highlight the technique’s uses for high quality visual materials.

Twelve agents were trained in video production. One is a professional videographer.

SPRING/Guinea provided training on production and dissemination of community videos for MIYCF, hygiene, and nutrition-sensitive agriculture to community agents in Faranah and Mamou, Guinea.

Members of one of SPRING’s partner women’s groups pose for a photo outside of their community garden.

A USAID and SPRING team observed the results of SPRING’s partnership approach at the community level.

Victor provides guidance to Oury Barry, IT Manager for Peace Corps Guinea, on Photoshop skills.

SPRING facilitated a training on the photo-to-illustration process for 16 participants in Conakry, Guinea.

SPRING/Senegal staff and video hub members.

In May and June 2017, SPRING/Senegal organized capacity building workshops for community video hubs on video editing software and business management.

Participants discuss service integration models in a breakout session.

SPRING hosted a joint meeting of the MIYCN-FP Integration and the FP-Immunization Integration Working Groups to discuss ways to further integrate service delivery.

All of the workshop participants display their completion certificates.

SPRING trained community video and radio staff on maternal, infant, and young child nutrition (MIYCN) and nutrition-sensitive agriculture in Mamou, Guinea.

An overhead view of hundreds of event participants.

In April 2017, SPRING/Kyrgyz Republic and the Kyrgyz tele-radio company, Tumar, organized seven free concerts in seven townships—Jalalabad, Tash-Kumyr, Kara-Kul, Kochkor-Ata, Mailuu-Suu,...


Photo of a man and woman sitting on a mat outdoors, with the man holding their infant child.

Transforming sociocultural beliefs around gender roles is critical to better nutrition outcomes. As part of SPRING’s social and behavior change communication (SBCC) strategy, we piloted the...

Location: Senegal
A man teaches a group of men and women.

SPRING/Bangladesh has shown how collaboration and coordination among various government departments can contribute to better nutrition.

Location: Bangladesh

Job Aids and Tools

Two men and a woman set up a shot in front of a hut with a video camera. A group of villagers watches from between the hut and a straw wall.

Videos made for the community by the community have proved to be effective in causing social and behavior change in Sahel. This document serves as a “road map” to implementing community...

Two men sit together, one behind the other. The man in front holds a video camera and looks at it intensely. The man behind looks wears headphones and has a laptop in his lap. He looks over the first man's shoulder at the camera.

The Strategic Agenda is a blueprint for creating social and behavior change communication programs that contribute to the widespread social and individual behavior changes needed to meet...


A man and woman stand in front of the camera. The woman looks ahead, the man looks and smiles at their baby in his arms

The group visited one of SPRING’s partner radio stations, micro-gardens, and chicken coops, and observed a community video dissemination.

Picture of a group of people looking over a collection of nutrition informational materials on a table.

SPRING/Ghana hosted a learning event to share important lessons and celebrate accomplishments in improving maternal and child nutrition in the country from 2014-2017.

Photo showing the learning event in which partners from the Ministry of Agriculture, Ministry of Health, UNICEF, USAID, Plan International, Catholic Relief Services, PSI, US Peace Corps and representatives of the Guinean press were on hand for demonstrations of various resources.

As SPRING closes its program in Guinea, key partners from the governmental and non-governmental sectors were invited to learn more about the program’s successes and legacy.

One man kneels and looks at the screen of a video camera. Two women and two men lean over his shoulder to also see the screen.

SPRING shared its SPRING/Guinea Social and Behavior Change (SBC) approaches at the ICTforAg 2017 conference during a session entitled "Multi-Channel Communications in Hard-to-Reach Places."

A group of fathers sits in chairs under a tree while one man uses a flip chart of good health behaviors to conduct a training.

Father-to-Father support groups encourage men to take an active role in the health and nutrition of their families.

Picking up materials from the SPRING booth

SPRING’s presentation highlighted the role of Village Health Teams in closing the gap between health facilities and caregivers.

VSLA group members purchasing shares.

SPRING/Ghana uses VSLAs so mother-to-mother support groups can improve their economic status with savings and loans to meet immediate needs.

Focus groups meet to answer questions from SPRING and FRI

SPRING/Guinea and FRI conducted an assessment to develop an interactive rural radio strategy that the SMARTE project can use to encourage nutrition-sensitive and specific practices.


Woman and man in field. Credit: Cambodia HARVEST

While there are many opportunities to make agriculture more nutrition-sensitive, understanding how to influence behavior to address the indirect causes of malnutrition can be a challenge.


Photo to Illustration Tutorial intro slide

This tutorial demonstrates the steps of the technical process, from reference photography to line drawing, color, volume, patterns, and a final image for layout. Both program managers and...

Two women stand in a field of crops. They are raising up a bowl of freshly picked vegetables together.

From sharing caregiving duties to pooling funds to buy farm equipment, people thrive when they work together toward shared goals. By partnering with local organizations in three regions in...


dashboard that shows a map of Burkina Faso with the areas in which SPRING works highlighted in green.

SPRING is developing an interactive GIS mapping tool that allows users to view the geographic distribution and summaries of nutrition, WASH, and SBC activities in the Sahel, making...

SPRING trainer Cholpon conducting supportive supervision in FMC in Naryn.

SPRING/Kyrgyz Republic uses mobile data to improve nutrition counseling.


Man and child sit on a mat in Niger

This report explains how the community video approach can be used to strengthen spousal communication and improve male involvement in MIYCN behaviors.

Success Stories

A man stands outside a round latrine structure with a thatched roof.

Residents of the Toroyili community of Ghana’s Tolon District now regularly practice the good hygiene they need for better nutrition and health. But that wasn’t always the case.


Participatory Community-Led Video Approach Catalyzes Social and Behavior Change for Nutrition

This poster explains SPRING's community video approach as part social and behavior change communication.

Training Materials

Woman and man in field. Credit: Cambodia HARVEST

The Accelerating Behavior Change in Nutrition-Sensitive Agriculture online training is a one-day course for people who design and implement agriculture projects, including those focused on...


Resource Review Summaries

The 2018 SBCC Summit highlights the essential role SBCC plays in catalyzing change and making progress toward the Sustainable Development Goals. This year, the conference will be hosted in...

This guide reports on the learning that has emerged from the Transform Nutrition consortium's research examining the potential of the social protection and agriculture sectors in Bangladesh...

This technical brief provides an overview of community SBCC and triggering on positive nutrition and hygiene behaviours. It summarises some key insights and findings from Sustainable...

This webinar held on September 25, 2017, provided an overview of key considerations when designing, implementing, and evaluating integrated social and behavior change communication (SBCC)...

This ACDI/VOCA webinar focused on the influence of social and behavior change research in the market systems context, utilizing case studies to demonstrate its significance. One case study...

CORE Group will host the Spring 2017 Global Health Practitioner Conference, Integrated Approaches: The Social and Behavior Change (SBC) Key to Community Health, on April 20 – 21, 2017 in...

Secure Nutrition and the World Bank Group hosted author and IFPRI Senior Researcher Dr. Harold Alderman to outline the logic for prioritizing nutrition-sensitive programs in the current...

Holly McKee, of Bioanalyt, tells of her experience supporting data collection to evaluate Helen Keller International’s Enhanced Homestead Food Production (EHFP) program in Indonesia. The...

This study examines the feasibility of delivering maternal, infant, and young child nutrition behavior change communication through an innovative agricultural extension program serving...

Positive monitoring reports and feedback from Ghana indicate that the School Meals Planner Package tool can be adapted for other countries to meet context-specific needs. The package...

The Intervention Guide for the Women’s Empowerment in Agriculture Index (WEAI) is a resource to help USAID missions and implementers design interventions for the domains of empowerment...

Health Communication Capacity Collaborative’s SBCC Implementation Kit (I-Kit), includes a step by step approach to integrate gender into an existing SBCC strategy or marketing kit. It is...

World Bank’s SecureNutrition Platform convened a panel of five World Bank social protection projects in a seminar to discuss how they are incorporating social behavior change communication...

This SPRING webinar explored biofortification, with a focus on implementation and incorporating it into development projects. HarvestPlus experts explained their implementation process,...

The ENGINE Project has launched a YouTube channel, with videos detailing its programs and explaining some of the outcomes of their nutrition-specific interventions, homestead gardening...

A program involving agriculture, nutrition, and health behavior change communication (BCC) is shown to improve child health and nutrition outcomes. This study reveals that an integrated...

This event featured the CARE Pathways Program’s gender integration framework, and focused on how agriculture programs can apply the framework within their own projects. Event resources...

The April Ag2Nut community call featured two new toolkits from CARE and Land O'Lakes for gender in agriculture, food security, and nutrition. The event explored new thinking in this...

The document serves as a simple guide on how the overall ENA framework is conceived to incorporate nutrition into all available contact opportunities in the health sector and beyond, how to...