Social and behavior change communication

Success Stories

Seitova Raima holding her child

SPRING provided training in infant and young child feeding to an existing network of local community activists to address a knowledge gap in Kyrgyzstan about the importance of exclusive...

Photo of Priscilla counseling a group of pregnant and lactating mothers

Priscilla received a five-day training on infant and young child feeding (IYCF) practices, intended to create a cadre of coaches at the local government area level. The community-based IYCF...

Photo of Fatimah, Baby Aisha, and Nuru

As part of SPRING’s work in Nigeria, the project aims to reduce maternal and child undernutrition and improve HIV-free survival of infants and young children. In particular, SPRING/Nigeria...

Bibiana with her two granddaughters that she is raising.

At 57 years old, Bibiana is a seasoned Village Health Team member (VHT). She has served her community for over 30 years. She is a reputable “village doctor” and the first person whose...

Events

One man looking into a camera on a tripod while a man and woman watch

Community Video for Nutrition Guide Highlights Experience Using an Innovative Community-led Video Approach from Digital Green and the SPRING Project

Activities

In Uganda, we worked with the Ugandan government, UN agencies, and USAID implementing partners to develop the National Advocacy and Communication Strategy in support of the Uganda Nutrition...

Galleries

Boy washing hands with a tippy tap

Sisimpur has collaborated with SPRING/Bangladesh to prepare a live action segment on tippy taps with adolescent children as protagonists to promote hand washing.

Great Mothers Campaign

SPRING/Uganda launches new campaign to improve parents’ nutrition practices toward their young children.

Series

Photo of women sitting in a circle

This Community Video for Nutrition Guide is a joint product of SPRING and Digital Green (DG), an international nongovernmental organization (NGO) registered in the United States and India....

Videos

Two women sitting on a rug reading a pamphlet

Chima runs into her neighbors on the way to the field, and her neighbor, Rakiya, explains that she is carrying a snack to the field for her baby to eat, even though her baby has already had...

Man standing while woman sits and cooks

While a woman is separating some food from the family meal for her young child, the community health worker (CHW) stops by.

Health worker and two new mothers sitting on a rug and talking

Zaru visits her friend Aicha, and asks how Aicha is able to combine successfully exclusive breastfeeding with her work.

A Good Start to Breastfeeding

A woman delivers at a health center and breastfeeds her baby immediately after the delivery.

Responsive Feeding is Possible

A woman prepares porridge for her baby, and asks her husband to feed the child while she goes out.

Men support handwashing in Maradi

Sahoura asks her neighbor, Mariama, why her children are less healthy than Mariama’s, even though Sahoura practices the 1000 days behaviors.

Screen capture of Strategic Agenda for At-Scale SBCC video

This video lays out the five-point strategic agenda that emerged from the event, Designing the Future of Nutrition Social and Behavior Change Communication: How to Achieve Impact at Scale.

Screen capture of Designing the Future of Nutrition SBCC: How to Achieve Impact at Scale video

This video was produced in conjunction with the event, Designing the Future of Nutrition Social and Behavior Change Communication: How to Achieve Impact at Scale, which brought a broad...

Reports

2 women and a child standing in front of a sign

SPRING conducted formative research in August 2014 to explore factors that affect household-level food purchase and production decisions in the Feed the Future zone of influence (ZOI) of...

SBCC strategic agenda

This report presents a strategic agenda for nutrition Social and Behavior Change Communication (SBCC) to streamline priorities and investments by nutrition stakeholders in order to maximize...

family outside

This study provides insight into the factors that motivate households to take up production of nutrient-dense foods, to consume nutritious foods that they produce rather than sell, and to...

Woman in a radio station. Courtest of Development Media International

In 2013, the USAID Global Health Bureau asked SPRING to collaborate with and provide nutrition and water, sanitation, and hygiene (WASH)-related social and behavior change communication (...

Case Studies

Train station and tracks

Mumbai’s suburban railroads serve over 7 million daily commuters; with 2,000 train lines spread over 465,000 km. Besides serving as rail service infrastructure, the railroad tracks are...

baby with hands up

In Nepal, four in 10 children are stunted; one in three women and five in 10 children are anemic, and one in 10 children is wasted. Suaahara (“Good Nutrition”) is implementing a...

baby eating

Prospera, formerly known as Progresa or Oportunidades, is a national conditional cash transfer program. EsIAN is a pilot program within Prospera that aims to strengthen Prospera’s health...

four people recording for a radio spot

Development Media International (DMI) implemented a cluster randomized controlled trial (RCT) in Burkina Faso to measure the impact of mass media on child mortality.

class learning

Poor farmers in low and middle income countries are often risk-averse and reluctant to adopt new methods of farming, since crop failure could potentially lead to extreme hardship. Digital...

people learning from a teacher

Between 2005 and 2010, Food for the Hungry (FH) applied the Care Group (CG) model in Sofala, Mozambique, with the aim of reaching more than 1 million pregnant women and women with children...

woman holding baby

The intervention uses mass media, including television commercials, and community mobilization through social activities centered on women’s groups.

Woman with child

A&T implements multi-component programs that make strategic use of data to plan, assess, and evaluate program impact to improve child feeding practices. The aim is to disseminate the...

Briefs

SBCC Pathways for Improved Maternal, Infant, and Young Child Nutrition Practices

This document is a working paper and part of a broader effort by SPRING to document and disseminate evidence of effective social and behavior change communication (SBCC) approaches and...

Pages

Resource Review Summaries

The 2018 SBCC Summit highlights the essential role SBCC plays in catalyzing change and making progress toward the Sustainable Development Goals. This year, the conference will be hosted in...

This guide reports on the learning that has emerged from the Transform Nutrition consortium's research examining the potential of the social protection and agriculture sectors in Bangladesh...

This technical brief provides an overview of community SBCC and triggering on positive nutrition and hygiene behaviours. It summarises some key insights and findings from Sustainable...

This webinar held on September 25, 2017, provided an overview of key considerations when designing, implementing, and evaluating integrated social and behavior change communication (SBCC)...

This ACDI/VOCA webinar focused on the influence of social and behavior change research in the market systems context, utilizing case studies to demonstrate its significance. One case study...

CORE Group will host the Spring 2017 Global Health Practitioner Conference, Integrated Approaches: The Social and Behavior Change (SBC) Key to Community Health, on April 20 – 21, 2017 in...

Secure Nutrition and the World Bank Group hosted author and IFPRI Senior Researcher Dr. Harold Alderman to outline the logic for prioritizing nutrition-sensitive programs in the current...

Holly McKee, of Bioanalyt, tells of her experience supporting data collection to evaluate Helen Keller International’s Enhanced Homestead Food Production (EHFP) program in Indonesia. The...

This study examines the feasibility of delivering maternal, infant, and young child nutrition behavior change communication through an innovative agricultural extension program serving...

Positive monitoring reports and feedback from Ghana indicate that the School Meals Planner Package tool can be adapted for other countries to meet context-specific needs. The package...

The Intervention Guide for the Women’s Empowerment in Agriculture Index (WEAI) is a resource to help USAID missions and implementers design interventions for the domains of empowerment...

Health Communication Capacity Collaborative’s SBCC Implementation Kit (I-Kit), includes a step by step approach to integrate gender into an existing SBCC strategy or marketing kit. It is...

World Bank’s SecureNutrition Platform convened a panel of five World Bank social protection projects in a seminar to discuss how they are incorporating social behavior change communication...

This SPRING webinar explored biofortification, with a focus on implementation and incorporating it into development projects. HarvestPlus experts explained their implementation process,...

The ENGINE Project has launched a YouTube channel, with videos detailing its programs and explaining some of the outcomes of their nutrition-specific interventions, homestead gardening...

A program involving agriculture, nutrition, and health behavior change communication (BCC) is shown to improve child health and nutrition outcomes. This study reveals that an integrated...

This event featured the CARE Pathways Program’s gender integration framework, and focused on how agriculture programs can apply the framework within their own projects. Event resources...

The April Ag2Nut community call featured two new toolkits from CARE and Land O'Lakes for gender in agriculture, food security, and nutrition. The event explored new thinking in this...

The document serves as a simple guide on how the overall ENA framework is conceived to incorporate nutrition into all available contact opportunities in the health sector and beyond, how to...