Behavior Change Perspectives on Gender and Value Chain Development

Date of Design: 
Contact Institution: 
Pathway Component: 
Agricultural Income, Food Production, Processing & Storage, Women’s Empowerment


Brief Description: The five tools presented in this report are designed to study how gender affects three categories of behavior related to upgrading: money management, business practices, and value chain relationships. Upgrading involves innovations or investments within a value chain that respond to changing market conditions and new market opportunities to maintain the competitiveness of that value chain. Analyzing the current behaviors of men and women offers a window for identifying gender-based constraints to upgrading, and approaches to promoting upgrading activities that are inclusive of and benefit both men and women.

 Uses: This tool helps users to better understand how gender conditions, behaviors, and practices (and ultimately the overall dynamics of value chains) can help practitioners to:

  • Identify interventions that are more tailored to women’s needs.
  • Reduce the risks for women participating in the value chains.
  • Improve the overall functioning, growth, and competitiveness of value chains. 

Tool Components: The report contains five tools:

  1. Focus Group Discussion Guide: Gendered Roles and Responsibilities in a Value Chain
  2. Focus Group Discussion Guide: Examining Value Chain Relationships
  3. Individual Interview Guide
  4. Research Plan Outline and Example
  5. Facilitation Guide for Consultative Workshops with Field Partners (with example)


Number of Staff Required: Not specified; the example provided in the report requires two primary researchers who are supported by logistics staff and translators in each country.

Time: This will vary depending on the scope of the research. The example research plan provided included two weeks per country for data collection.

Cost of Assessment: The budget will vary; the report provides some example line items for the local budget, including logistics coordinator honorarium, translator fees, transport costs, and snacks for focus group discussion participants.

Training: Not specified; one or two experienced researchers could likely use these tools without training.

Geographic Targeting: The value chain selected for analysis will define the geographic areas included in the research.

Type of Data Collection: The tools use focus group discussions and individual interviews.

Degree of Technical Difficulty: The five tools provided are detailed and clearly explained. Staff members with prior qualitative assessment experience will likely find this guide easy to follow.

Complements other Resources: These tools focus on gathering qualitative data. Quantitative data on related topics could be a useful complement. 

This summary is part of a larger resource called the Context Assessment Tool Locator.