Catalyzing Social and Behavior Change

Image from SPRING / Digital Green training material

Social and behavior change communication (SBCC) is an integral element in the delivery of high-impact nutrition interventions and the prevention of undernutrition, especially during the critical first 1,000 days. SPRING places a heightened focus on SBCC as a key and fundamental, cross-cutting strategy to address both stunting and anemia.

Human behavior is complex—an array of complex factors influence people's everyday decisions to test, adopt, and ultimately internalize and sustain new or modified behaviors. SPRING embraces a behavior-centered approach to promote adoption of high-impact, nutrition-related behaviors. The project supports countries, districts, groups, households, and individuals in adopting and sustaining high-impact nutrition practices by

  • Promoting specific individual and group behaviors—among mothers, fathers, caregivers, nutrition and health service providers, farmers, peer networks, and others;
  • Shifting social attitudes, structures, and norms regarding those behaviors; and
  • Ensuring an enabling environment that promotes and/or supports social change and positive change in nutrition behaviors.

News

A graphic representation of a woman cleaning a yard of animal feces, disposing of the feces responsibly, and washing her hands with a tippy tap.
Jan 2018
SPRING co-facilitated a session on implementation science with GAIN and the Society for Implementation Science in Nutrition at GWU’s Global Health MiniU in September 2017.
Chargé d'Affaires Alan Meltzer discusses SPRING’s community approach with project staff and volunteers before the household visit.
Dec 2017
Chargé d’Affaires Alan Meltzer observed SPRING activities in Jan-Bulak village where he joined a home visit with a community volunteer to discuss important nutrition topics with a young mother.
Photo: SPRING/Senegal’s Agriculture/Markets Officer, Mamadou Ba, holds up a photo of one of the cereal processing units that SPRING helped install in communities.
Dec 2017
SPRING/Senegal organized two close-out ceremonies in Kaolack and in Dakar to showcase 18 months of implementation in the areas of nutrition-sensitive agriculture, SBCC, gender, and WASH.