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Catalyzing Social and Behavior Change

Social and behavior change communication (SBCC) is an integral element in the delivery of high-impact nutrition interventions and the prevention of undernutrition, especially during the critical first 1,000 days. SPRING places a heightened focus on SBCC as a key and fundamental, cross-cutting strategy to address both stunting and anemia.

Human behavior is complex—an array of complex factors influence people's everyday decisions to test, adopt, and ultimately internalize and sustain new or modified behaviors. SPRING embraces a behavior-centered approach to promote adoption of high-impact, nutrition-related behaviors. The project supports countries, districts, groups, households, and individuals in adopting and sustaining high-impact nutrition practices by

  • Promoting specific individual and group behaviors—among mothers, fathers, caregivers, nutrition and health service providers, farmers, peer networks, and others;
  • Shifting social attitudes, structures, and norms regarding those behaviors; and
  • Ensuring an enabling environment that promotes and/or supports social change and positive change in nutrition behaviors.

News

Photo of men and women reaching out and cutting a blue ceremonial ribbon.
March 2018
The 2013 Demographic and Health Survey (NDHS) for Nigeria found that infant and young child feeding (IYCF) practices remain suboptimal in Nigeria. Among other findings, only 17.4% of children under six months old are exclusively breastfeed, and only ...
Namutumba MNP launch participants
March 2016
Uganda, like many other developing countries, suffers from a significant burden of iron, vitamin A, and zinc deficiencies. Additionally, iron deficiency anaemia affects almost 50 percent of children between 6 – 23 months of age and 30 percent of wome...
Tippy Taps and Community Nutrition Champions to Play a Larger Role in Bangladesh
August 2015
The Revitalization of Community Health Care Initiatives in Bangladesh (RCHCIB), a project of the Government of Bangladesh, will expand the use of tippy taps and community nutrition champions throughout the country, both strategies introduced by SPRIN...