Catalyzing Social and Behavior Change

Image from SPRING / Digital Green training material

Social and behavior change communication (SBCC) is an integral element in the delivery of high-impact nutrition interventions and the prevention of undernutrition, especially during the critical first 1,000 days. SPRING places a heightened focus on SBCC as a key and fundamental, cross-cutting strategy to address both stunting and anemia.

Human behavior is complex—an array of complex factors influence people's everyday decisions to test, adopt, and ultimately internalize and sustain new or modified behaviors. SPRING embraces a behavior-centered approach to promote adoption of high-impact, nutrition-related behaviors. The project supports countries, districts, groups, households, and individuals in adopting and sustaining high-impact nutrition practices by

  • Promoting specific individual and group behaviors—among mothers, fathers, caregivers, nutrition and health service providers, farmers, peer networks, and others;
  • Shifting social attitudes, structures, and norms regarding those behaviors; and
  • Ensuring an enabling environment that promotes and/or supports social change and positive change in nutrition behaviors.

News

Mariam Sy, SPRING/Senegal Nutrition Advisor, holds a microphone on stage in both hands and addresses the crowd gathered.
May 2017
SPRING/Senegal co-organized a social mobilization event in Dinguiraye to raise awareness on how environmental hygiene can prevent malaria.
One of the bands stands outside in a courtyard facing the crowd that wraps around them.
Apr 2017
SPRING/Kyrgyz Republic held concerts in townships of Jalalabad and Naryn oblasts to promote nutrition and WASH.
Ibrahima Ly, SPRING/Senegal social mobilization officer, explains SPRING’s multi-sectoral approach to visitors.
Apr 2017
SPRING/Senegal is participating in (FIARA) to promote a multi-sectoral approach to improving nutrition.