Catalyzing Social and Behavior Change

Image from SPRING / Digital Green training material

Social and behavior change communication (SBCC) is an integral element in the delivery of high-impact nutrition interventions and the prevention of undernutrition, especially during the critical first 1,000 days. SPRING places a heightened focus on SBCC as a key and fundamental, cross-cutting strategy to address both stunting and anemia.

Human behavior is complex—an array of complex factors influence people's everyday decisions to test, adopt, and ultimately internalize and sustain new or modified behaviors. SPRING embraces a behavior-centered approach to promote adoption of high-impact, nutrition-related behaviors. The project supports countries, districts, groups, households, and individuals in adopting and sustaining high-impact nutrition practices by

  • Promoting specific individual and group behaviors—among mothers, fathers, caregivers, nutrition and health service providers, farmers, peer networks, and others;
  • Shifting social attitudes, structures, and norms regarding those behaviors; and
  • Ensuring an enabling environment that promotes and/or supports social change and positive change in nutrition behaviors.

News

DFN representative giving a welcome speech at the learning event
Dec 2016
SPRING/Sierra Leone and HKI hosted an event to share findings from a barrier analysis, an adapted value chain analysis of fish and pumpkin consumption, and an assessment on infant feeding and hygiene...
Presenting on the 1,000 Day Window of Opportunity
Oct 2016
In partnership with the Ministry of Health’s Republican Center for Health Promotion, SPRING trained media representatives on how to better promote nutrition.
Dancing performance
Oct 2016
SPRING/Kyrgyz Republic and the Health Promotion Unit of Tash Kumyr town held an event on the importance of breastfeeding.