Catalyzing Social and Behavior Change

Image from SPRING / Digital Green training material

Social and behavior change communication (SBCC) is an integral element in the delivery of high-impact nutrition interventions and the prevention of undernutrition, especially during the critical first 1,000 days. SPRING places a heightened focus on SBCC as a key and fundamental, cross-cutting strategy to address both stunting and anemia.

Human behavior is complex—an array of complex factors influence people's everyday decisions to test, adopt, and ultimately internalize and sustain new or modified behaviors. SPRING embraces a behavior-centered approach to promote adoption of high-impact, nutrition-related behaviors. The project supports countries, districts, groups, households, and individuals in adopting and sustaining high-impact nutrition practices by

  • Promoting specific individual and group behaviors—among mothers, fathers, caregivers, nutrition and health service providers, farmers, peer networks, and others;
  • Shifting social attitudes, structures, and norms regarding those behaviors; and
  • Ensuring an enabling environment that promotes and/or supports social change and positive change in nutrition behaviors.
Videographers film a scene in the Sahel

From Pilot to Practice

Using community-led videos to transform attitudes and practices in the African Sahel.

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News

Focus groups meet to answer questions from SPRING and FRI
Mar 2017
SPRING/Guinea and FRI conducted an assessment to develop an interactive rural radio strategy that the SMARTE project can use to encourage nutrition-sensitive and specific practices.
A group of women attending a handwashing seminar.
Mar 2017
The Kyrgyz Republic national deworming working group, with SPRING support, developed a new clinical protocol for prevention and treatment of helminth infection.
Mar 2017
This International Women's Day, SPRING shows its appreciation for women around the world, honoring their achievements and recognizing the contributions they make to healthy families, communities, and...