Catalyzing Social and Behavior Change

Image from SPRING / Digital Green training material

Social and behavior change communication (SBCC) is an integral element in the delivery of high-impact nutrition interventions and the prevention of undernutrition, especially during the critical first 1,000 days. SPRING places a heightened focus on SBCC as a key and fundamental, cross-cutting strategy to address both stunting and anemia.

Human behavior is complex—an array of complex factors influence people's everyday decisions to test, adopt, and ultimately internalize and sustain new or modified behaviors. SPRING embraces a behavior-centered approach to promote adoption of high-impact, nutrition-related behaviors. The project supports countries, districts, groups, households, and individuals in adopting and sustaining high-impact nutrition practices by

  • Promoting specific individual and group behaviors—among mothers, fathers, caregivers, nutrition and health service providers, farmers, peer networks, and others;
  • Shifting social attitudes, structures, and norms regarding those behaviors; and
  • Ensuring an enabling environment that promotes and/or supports social change and positive change in nutrition behaviors.

News

Photo of a group of women.
Mar 2018
SPRING presented at the 1,000 Days Advocacy Working Group Meeting on six years of work highlighting gender equity for improved nutrition.
Cover image featuring the logo for the Consortium of Universities for Global Health
Mar 2018
This year, two SPRING videos received honorable mentions in the 2018 Pulitzer Global Health Video competition for the Consortium of Universities for Global Health (CUGH) conference in New York.
Close up image of adolescent boys and girls smiling at the camera.
Mar 2018
The SPRING project worked with the World Health Organization (WHO) to develop this guideline to help countries adopt and adapt evidence-informed interventions and improve adolescent nutrition...