Catalyzing Social and Behavior Change

Image from SPRING / Digital Green training material

Social and behavior change communication (SBCC) is an integral element in the delivery of high-impact nutrition interventions and the prevention of undernutrition, especially during the critical first 1,000 days. SPRING places a heightened focus on SBCC as a key and fundamental, cross-cutting strategy to address both stunting and anemia.

Human behavior is complex—an array of complex factors influence people's everyday decisions to test, adopt, and ultimately internalize and sustain new or modified behaviors. SPRING embraces a behavior-centered approach to promote adoption of high-impact, nutrition-related behaviors. The project supports countries, districts, groups, households, and individuals in adopting and sustaining high-impact nutrition practices by

  • Promoting specific individual and group behaviors—among mothers, fathers, caregivers, nutrition and health service providers, farmers, peer networks, and others;
  • Shifting social attitudes, structures, and norms regarding those behaviors; and
  • Ensuring an enabling environment that promotes and/or supports social change and positive change in nutrition behaviors.

News

Nathan Park, center, poses with SPRING volunteers and trainers after a session on methods of long term storage and preservation of nutritious foods at home.
Feb 2017
Deputy Mission Director Nathan Park visited SPRING activity sites in Kok-Jangak rayon, where he participated in a training on home-based storage of nutritious foods, and joined a home visit to...
Screenshot of Facebook page
Jan 2017
SPRING/Kyrgyz Republic launches a Facebook page to reach urban communities with key nutrition messages. 
DFN representative giving a welcome speech at the learning event
Dec 2016
SPRING/Sierra Leone and HKI hosted an event to share findings from a barrier analysis, an adapted value chain analysis of fish and pumpkin consumption, and an assessment on infant feeding and hygiene...