Catalyzing Social and Behavior Change

Image from SPRING / Digital Green training material

Social and behavior change communication (SBCC) is an integral element in the delivery of high-impact nutrition interventions and the prevention of undernutrition, especially during the critical first 1,000 days. SPRING places a heightened focus on SBCC as a key and fundamental, cross-cutting strategy to address both stunting and anemia.

Human behavior is complex—an array of complex factors influence people's everyday decisions to test, adopt, and ultimately internalize and sustain new or modified behaviors. SPRING embraces a behavior-centered approach to promote adoption of high-impact, nutrition-related behaviors. The project supports countries, districts, groups, households, and individuals in adopting and sustaining high-impact nutrition practices by

  • Promoting specific individual and group behaviors—among mothers, fathers, caregivers, nutrition and health service providers, farmers, peer networks, and others;
  • Shifting social attitudes, structures, and norms regarding those behaviors; and
  • Ensuring an enabling environment that promotes and/or supports social change and positive change in nutrition behaviors.

News

Girls talking as they work.
Jun 2018
Participants call on the international community to continue to raise awareness, encourage a coordinated and collective response, and prioritize specific actions that will generate the knowledge and...
SPRING community volunteers sing a song about the importance of mothers.
Jun 2018
On June 22, 2018, the USAID-funded SPRING project in the Kyrgyz Republic hosted an event in Bishkek to share important lessons and accomplishments of the project from 2014 to 2018. 
Group photo of the SPRING team at the event.
May 2018
SPRING staff traveled to Nusa Dua, Indonesia to present on SPRING’s work in nutrition social and behavior change and to build skills among practitioners at the 2018 International Social and Behavior...