Catalyzing Social and Behavior Change

Image from SPRING / Digital Green training material

Social and behavior change communication (SBCC) is an integral element in the delivery of high-impact nutrition interventions and the prevention of undernutrition, especially during the critical first 1,000 days. SPRING places a heightened focus on SBCC as a key and fundamental, cross-cutting strategy to address both stunting and anemia.

Human behavior is complex—an array of complex factors influence people's everyday decisions to test, adopt, and ultimately internalize and sustain new or modified behaviors. SPRING embraces a behavior-centered approach to promote adoption of high-impact, nutrition-related behaviors. The project supports countries, districts, groups, households, and individuals in adopting and sustaining high-impact nutrition practices by

  • Promoting specific individual and group behaviors—among mothers, fathers, caregivers, nutrition and health service providers, farmers, peer networks, and others;
  • Shifting social attitudes, structures, and norms regarding those behaviors; and
  • Ensuring an enabling environment that promotes and/or supports social change and positive change in nutrition behaviors.

News

One man kneels and looks at the screen of a video camera. Two women and two men lean over his shoulder to also see the screen.
Sep 2017
SPRING shared its SPRING/Guinea Social and Behavior Change (SBC) approaches at the ICTforAg 2017 conference during a session entitled "Multi-Channel Communications in Hard-to-Reach Places."
SPRING SBCC Team Lead Peggy Koniz-Booher facilitates a discussion on Referral Systems/Pathways in a breakout session.
Jun 2017
SPRING hosted a joint meeting of the MIYCN-FP Integration and the FP-Immunization Integration Working Groups to discuss ways to further integrate service delivery.
Four women sit in a close group on benches outside. The woman at the center-front is holding a microphone up to the woman in the center-back.
Jun 2017
SPRING/Guinea trained staff from community radio stations on developing effective interactive radio programming supporting nutrition-sensitive agriculture practices.