Social and behavior change communication (SBCC) is an integral element in the delivery of high-impact nutrition interventions and the prevention of undernutrition, especially during the critical first 1,000 days. SPRING places a heightened focus on SBCC as a key and fundamental, cross-cutting strategy to address both stunting and anemia.
Human behavior is complex—an array of complex factors influence people's everyday decisions to test, adopt, and ultimately internalize and sustain new or modified behaviors. SPRING embraces a behavior-centered approach to promote adoption of high-impact, nutrition-related behaviors. The project supports countries, districts, groups, households, and individuals in adopting and sustaining high-impact nutrition practices by
- Promoting specific individual and group behaviors—among mothers, fathers, caregivers, nutrition and health service providers, farmers, peer networks, and others;
- Shifting social attitudes, structures, and norms regarding those behaviors; and
- Ensuring an enabling environment that promotes and/or supports social change and positive change in nutrition behaviors.